Essays about: "Customer Valuation"

Showing result 1 - 5 of 25 essays containing the words Customer Valuation.

  1. 1. Accounting for Sustainability

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Julia Herlogsson; Hannah Ohlsson; [2023]
    Keywords : interorganizational relationships; control; valuation; value; sustainability;

    Abstract : Extant research, beyond the accounting domain, has investigated how to integrate sustainability in interorganizational relationships, whilst little has been said within the field of accounting. This concern is now addressed in a qualitative single case study of a collaboration agreement between a buyer and a supplier. READ MORE

  3. 2. ABB Chasing Higher Margins - Focuses on Core Business

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Lovisa Berglund; Filip Fröjd; [2023]
    Keywords : Mergers and Acquisitions; Divestment; Conglomerate;

    Abstract : In this paper the divestment of a business unit made by the Swedish-Swiss company ABB to the Japanese company Hitachi will be studied. The paper follows a case study methodology and aims to answer why ABB made this divestment as well as if the transaction was successful and at a fair price. READ MORE

  4. 3. Chatbots: Understanding the Implementation Framework. : A Multiple-case Study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Lindqvist Daniel; Johansson Viktor; [2023]
    Keywords : artificial intelligence; ai; business; organization; chatbot; chatbots; machine learning;

    Abstract : Abstract This paper discussed the increasing use of artificial intelligence (AI) in various industries, particularly in the form of chatbots. Chatbots are AI-powered systems that interact with humans in order to support, collect, and deliver information. READ MORE

  5. 4. They Framed Me! Promotional Framing in a Digital Environment

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maximos Tzovaras; Filip Töveberg; [2022]
    Keywords : E-commerce; Price Promotion; Framing; Discount Depth;

    Abstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE

  6. 5. From Product to Service – The Customer Value of Servitization - A study examining the potential customer value of servitization of the indoor climate

    University essay from Göteborgs universitet/Graduate School

    Author : Constance Ekström Skeppstedt; Clara-Beatha Björck; [2021-07-07]
    Keywords : Servitization; Product-Service Systems; Indoor Air Quality; Indoor Climate; HVAC-R Industry; Customer Value; Property Owners;

    Abstract : In an environment that constantly changes and with increasing competition, firms struggle to stay competitive. To be able to compete, firms have to differentiate. One way to do so is through servitization. By offering customers services instead of products, firms can improve their offering to customers by increased customization. READ MORE