Essays about: "Customer Value"

Showing result 31 - 35 of 1402 essays containing the words Customer Value.

  1. 31. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
    Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

    Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

  3. 32. Accounting for Sustainability

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Julia Herlogsson; Hannah Ohlsson; [2023]
    Keywords : interorganizational relationships; control; valuation; value; sustainability;

    Abstract : Extant research, beyond the accounting domain, has investigated how to integrate sustainability in interorganizational relationships, whilst little has been said within the field of accounting. This concern is now addressed in a qualitative single case study of a collaboration agreement between a buyer and a supplier. READ MORE

  4. 33. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Dolff Sandelius; Ida Thyberg; [2023]
    Keywords : Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

    Abstract : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. READ MORE

  5. 34. Facilitation of sustainability in early phases of start-up development

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Iryna Kozinska; [2023]
    Keywords : sustainability; start-ups; sustainable business models; early stages; life-centred design.;

    Abstract : The thesis focuses on the integration of sustainability in the early stages of startups by developing a new framework. Given the resource constraints and focus on viability, it might be difficult for startups to consider sustainability at these early stages. A literature review revealed a lack of information on this subject. READ MORE

  6. 35. Product Structures with Attribute Management for future PLM systems : A study for Ericsson BOM Management

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : PAWAN RAJ SINGH; [2023]
    Keywords : PLM; BOM; PRIM; 3DX; Attribute; Widget; Product Structure; WoW; OOTB; PLM; BOM; PRIM; 3DX; Attribute; Widget; Product Structure; WoW; OOTB;

    Abstract : Information Management in the database system for the Product Development process demands continuous evolution and digital transformation investigations with the PLM systems to explore the latest functionalities. Ericsson today has a main frame PDM system PRIM with various connected sub-systems to store the Product related data which serves limited functionality and does not fully track the complete lifecycle in the IT system landscape. READ MORE