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Showing result 1 - 5 of 41 essays matching the above criteria.

  1. 1. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

    University essay from Södertörns högskola/Företagsekonomi

    Author : Jongwoo Lim; [2023]
    Keywords : Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

    Abstract : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. READ MORE

  3. 2. The Desert of Talent in Hospitality Industry : A Qualitative Analysis on High Staff Turnover in Chinese Hotels

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Xiaoxin Xing; [2023]
    Keywords : Hotel; Staff; High Turnover; Sustainability; Industry; Tourism; China;

    Abstract : This paper through qualitative research and the author's collection of relevant articles and materials explains the high turnover rate of hotel staff in China. Employee turnover refers to the behaviour of employees voluntarily or involuntarily terminating their labour relationship with an organization. READ MORE

  4. 3. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Keywords : Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Abstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE

  5. 4. The Value of Experience: Virtual Reality as a Form of Barrier-Free Tourism

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Tanvir Ahmed; Laudicéia da Silva Åkesson; [2022]
    Keywords : Virtual Reality; Barrier-free tourism; value; and Consumer Behavior; Social Sciences;

    Abstract : Virtual reality (VR) has dominated technology headlines in recent years with its ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. READ MORE

  6. 5. Communicating COVID-19 Policies on Tourism Company Websites : A content analysis of tourism company websites in Sweden

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Jacques Monfaite; Roshan Naravulu; [2022]
    Keywords : COVID-19; tourism companies; tourism websites; COVID-19 policy; COVID-19 communication; content analysis; SCCT; URT; Framing Theory;

    Abstract : COVID-19 has taken a major toll on the tourism industry. Traveler confidence has decreased as travel restrictions and fears regarding the virus have increased. As tourist destinations rely more on local tourism to survive the current crisis, communicating COVID-19 procedures is vital to mitigate tourist ́s safety concerns. READ MORE