Essays about: "Customer journey"

Showing result 31 - 35 of 130 essays containing the words Customer journey.

  1. 31. A guide to novel instructors in Emergo Train System®

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Alva Lindhagen; [2022]
    Keywords : ;

    Abstract : Swedish law states that county councils and municipalities need to prepare for crisis and receive training in crisis management. As crises are infrequent events, training must be conducted on potential scenarios. Scenarios can be simulated using the Emergo Train System (ETS). READ MORE

  3. 32. Novel Technology in a Retail Space: A study of how IKEA retail space influences adoption of smart technology for the home

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Ramona Engdahl; [2022]
    Keywords : Novel technology; adoption; smart homes; retail space; customer experience; retail atmospheres; social practices; material; competence; meaning; Social Sciences;

    Abstract : The objective of this thesis is to understand how a retail space could facilitate a broader adoption of a novel technology. I aim to respond to the following questions, (i) ‘What characterises the practice of operating a smart technology for the home?’, (ii) ‘Which are the main barriers to reaching out to a broader range of customers, as opposed to only the technology interested customers?’, and (iii) ‘What in the retail space would need to change to facilitate broader adoption of a novel technology?’. READ MORE

  4. 33. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Arold Visser; Magdalena Molin; [2022]
    Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

    Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE

  5. 34. "It feels like every company tries to spy on me" - A qualitative study on the underlying elements that drive customer attitudes towards data collection

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rinata Atina Isho; Erica Timosson; [2022]
    Keywords : Personal data collection; big data; autonomy; trust; benefits;

    Abstract : Advancements in technology have proportionally brought the internet closer into our homes throughout the years. This has increased the awareness of data collection among consumers, establishing ethical and legal limitations for companies. The limitations imply that companies need permission from consumers to collect personal data. READ MORE

  6. 35. Digital Transformation of IKEA’s Supply Chain during and after the pandemic

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Rama Krishna Ponnana; Navya Uppalapati; [2022]
    Keywords : ;

    Abstract : IntroductionDigital transformation in the supply chain is gaining popularity due to the recent customer behaviors and the retail market trends. COVID-19 has forced more organizations to implement digital transformation to overcome the challenges. READ MORE