Essays about: "Customer journey"

Showing result 36 - 40 of 130 essays containing the words Customer journey.

1. 36. Service Networks as an Enabler for Servitization : Challenges that emerge and capabilities needed when operating in a service network

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Martin Helamb; Daniel Allard; [2022]
   Keywords : Service networks; Servitization; Product-service-systems; PSS; PSS Capabilities;

   Abstract : Purpose - The purpose of this study is to explore the challenges that emerge and the capabilities needed when operating within a service network to achieve servitization. In doing so, we provide a contingency framework that presents seven capabilities that mitigate five potential challenges that emerge when operating in a service network, enabling a smoother journey towards servitization. READ MORE

3. 37. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

   University essay from Göteborgs universitet/Graduate School

   Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
   Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

   Abstract : The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who have come to expect a digital customer journey. Many retailers are moving towards an omnichannel strategy to cater to these new customer experiences to take form; however, the research on the customer journey in an omnichannel environment from the customer point of view is still sporadic. READ MORE

4. 38. The Customer Journey of Electric Vehicles in The South Korean Market

   University essay from Göteborgs universitet/Graduate School

   Author : Johanna Back; Olivia Svensson; Pauline Weiler; [2021-06-23]
   Keywords : Electric Vehicles; Customer Journey; South Korea; Touch Points;

   Abstract : The customer journey is a complex phenomenon which consists of numerous touch points. The customer journey is not only constructed through touch points but also by the level of involvement that the journey is characterized by. READ MORE

5. 39. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Axel Wedebrand; Charlotta Ödling; [2021]
   Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

   Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

6. 40. Embrace the Experience : A multiple case study of customer experience strategies within the Swedish retail market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linus Eriksson; Emmy Rosander; [2021]
   Keywords : Customer Experience; Customer Journey; Touchpoints; Service-dominant Logic; Omnichannel;

   Abstract : The concept of customer experience has an increasing interest among organizations today since customers have become picky and demands for an experience are an existing fact. In the early 2000s, a paradigm shift was found, where focus from a goods-dominant logic was moved to a service-dominant logic which came to have a great impact on how to manage customer experiences today. READ MORE