Essays about: "Magdalena Molin"

Found 1 essay containing the words Magdalena Molin.

1. 1. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Arold Visser; Magdalena Molin; [2022]
   Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

   Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE