Advanced search

Found 2 essays matching the above criteria.

1. 1. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Axel Hjerpe; Daniel Palmgren; [2023]
   Keywords : Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

   Abstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE

3. 2. Marknadsföring i en lågkonjunktur : Strategiska val av marknadsföringsbudget och marknadskommunikation

   University essay from Företagsekonomiska institutionen

   Author : Eva Mattsson; Daniel Palmgren; [2008]
   Keywords : ;

   Abstract : .... READ MORE