Essays about: "Daphne Samios"

Found 1 essay containing the words Daphne Samios.

  1. 1. Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online.

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : XUAN WANG; DAPHNE SAMIOS; [2014]
    Keywords : Consumer engagement; Social Media; sportswear; brand; lifestyle; WOM;

    Abstract : This research aims to describe and analysis consumer behaviour and engagement on Social Media regarding the three following categories: sportswear products, sportswear brands, and lifestyle related to sports, in three different markets: Brazil, China and Sweden. This research has conducted a quantitative approach through an online survey with 363 valid responses. READ MORE