Essays about: "David Gullbing"

Found 1 essay containing the words David Gullbing.

  1. 1. Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : David Gullbing; [2022]
    Keywords : Strategizing; Strategic communication; Communication practitioners; Strategy as practice; Emergence of strategy; Social Sciences;

    Abstract : Despite increased interest for process-oriented and complexity driven research in strategic communication, much research is still based on traditional definitions and assumptions of strategy and communication. This is problematic, since research increasingly suggests that organizations are constituted bottom-up through interactions and communication, where strategy is influenced and co-created throughout organizations. READ MORE