Essays about: "Dealerships"

Showing result 6 - 10 of 19 essays containing the word Dealerships.

  1. 6. Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Robin Björk; Jesper Lindbom; Ville Piirilä; [2019]
    Keywords : ;

    Abstract : Abstract   Background The recent developments in technology have resulted in an emergence of social media platforms and they are now an essential part of everyday lives of consumers and businesses. Since a lot of companies utilize social media in their marketing activities, the marketing strategies of small and medium sized enterprises (SMEs) have changed from the traditional practises. READ MORE

  3. 7. The role of bonus and commission schemes in value co-creation : exploring Tensions and Conflicts in Car Dealerships

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Bram Johannes Van Kleef; [2018]
    Keywords : Value co-creation; sales performance; sales tactics; bonus- and commission schemes; tensions and conflicts; paradox;

    Abstract : Bonus and commission schemes are common practice among firms as an incentive for the salesforce. Despite the growing body of literature on value co-creation and the practical relevance, it remains unknown how these management tools relate to each other. There is a gap in research on conflict theory but it is argued that they derive from a paradox. READ MORE

  4. 8. The Adoption and Long-Term Usage of an IT System in the Automotive Industry. An international case study of Volkswagen’s package price system

    University essay from Göteborgs universitet/Graduate School

    Author : Luca Valentin Brandes; Simon Johnsson-Werner; [2016-10-07]
    Keywords : automotive industry; after sales services; information technology; Volkswagen; transfer of practices; knowledge transfer; principal-agent relationship; best practices; KPIs;

    Abstract : The automotive industry is increasingly affected by digitalization and servitization. In the after sales service sector, original equipment manufacturers are developing information technology systems to be used in multiple international markets as a means for providing more efficient customer service. READ MORE

  5. 9. Servitization Challenges : exploring the business-to-consumer context

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jonas Broström; Jon Halvarsson; [2016]
    Keywords : Servitization; Service-Dominant Logic; Business-to-Consumer; Automobile sales;

    Abstract : Many firms are transitioning from being a classic goods-focused company to becoming a solutions provider, a phenomenon called servitization. Evolving towards a service focus entails several challenges that need to be addressed in order to benefit from the opportunities that servitization entails. READ MORE

  6. 10. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE