Essays about: "Destination Rejuvenation"

Found 2 essays containing the words Destination Rejuvenation.

1. 1. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ivelina Petkova; Sofia Rosin; [2023]
   Keywords : Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

   Abstract : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. READ MORE

3. 2. Greece: an attractive destination : Striving towards development or failure?

   University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

   Author : Kiriaki Kicki Grigoriadou; [2014]
   Keywords : Greece; destination; unsafe unsecure; travelers; re-attract; push; pull; stagnation; crisis; image; marketing; promotion; money; crisis management;

   Abstract : Greece is a well-known and recommended summer destination since the 1800’s. Greece have has its ups and downs however, travelers have always visited the country. When the economic crisis hit the country a reduction in the numbers of travelers and how those travelers spent their money differently became visable. READ MORE