Essays about: "Destination Diversification"
Showing result 1 - 5 of 6 essays containing the words Destination Diversification.
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1. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. READ MORE
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2. Research on the Impetus of Douyin to City Tourist Image Construction and Dissemination in China - The Case of Xi’an
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : This thesis investigated how the short video sharing application Douyin produces an effect on city tourist images’ construction and dissemination in China, taking the Internet-famous city of Xi’an as a case study. Based on the semiotic theory and “5W” communication theory, the author collected 30 Xi’an-related short videos on Douyin as samples and recorded the relevant data manually for analysis. READ MORE
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3. FEASIBILITY ANALYSIS FOR THE DECARBONISATION OF A DECENTRALISED GRID SYSTEM: A CASE STUDY FOR THE ISLAND OF FUERTEVENTURA, SPAIN
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : Decarbonisation of different energy sectors of society is becoming a pressing issue globally withnumerous legislations and objectives being set to decarbonise electrical grids worldwide. Somehave already been met; however, islanded grids still heavily rely on fossil fuels to meet their electrical demand due to the weakness of their grid and limited available space forcing them to use space-efficient technologies such as diesel generators. READ MORE
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4. Destination Branding : Focusing on Events Contribution on an Urban Level
University essay from Södertörns högskola/TurismvetenskapAbstract : Today´s tourism sector is one of the fastest-growing sectors in the world and that has greatly influenced destinations. The recent development in the use of events to build, reinforce, and increase destination branding has received huge recognition. READ MORE
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5. Destination Branding : A Qualitative Case Study of Local Stakeholders’ Practices in Mombasa, Kenya
University essay from Södertörns högskola/TurismvetenskapAbstract : The tourism industry is today the most powerful driver of economic growth and development. Globalization plays a big role in diminishing traveling barriers across the globe, which has led to increased competition between destinations to identify themselves and delineate how they want to be perceived by tourists. READ MORE
