Essays about: "Digital Strategy"

Showing result 11 - 15 of 568 essays containing the words Digital Strategy.

  1. 11. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
    Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

    Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

  3. 12. Change management within digital transformations : A study on how to manage a digital change project

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Amelia Ivars; Caroline Sandvik; [2023]
    Keywords : change management; digital transformation; resistance; readiness; automation; digital change;

    Abstract : This study addresses the issue of a high failure rate for digital transformations and the neglect of working with social aspects of technological changes by answering the question How can organizations work with change management within a digital transformation project to facilitate a change? The study follows a qualitative approach where a case study involving interviews was conducted at a globally leading manufacturing company within the automotive industry. The case study investigated a project which involved a new production concept with new technology and methods of working, which has inspired further projects and started a digital transformation journey at the case company. READ MORE

  4. 13. Crossing the digitalisation chasm: Overcoming barriers to industrial digitalisation

    University essay from Lunds universitet/Innovationsteknik

    Author : Anton Öreberg; Anton Nyberg; [2023]
    Keywords : digitalisation; digitalization; digital transformation; industry 4.0; manufacturing industry; challenges; barriers; digitalisering; industri 4.0; tillverkningsindustri; utmaningar; barriärer; Technology and Engineering;

    Abstract : Digitalisation is a global megatrend revolutionising every aspect of society and especially impacting businesses. Consequently, the term Industry 4.0 has emerged in the manufacturing industry. READ MORE

  5. 14. The Importance of a well-functioning management System and Communication in Achieving Organizational Success

    University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Author : Victoria Löfgren; [2023]
    Keywords : Communication; continuous improvements; management system; quality; leadership; organizational structure; organizational strategy; Kommunikation; ständiga förbättringar; ledningssystem; kvalitet; ledarskap; organisationsstruktur; organisationsstrategi;

    Abstract : The thesis aims to investigate the various factors that impact the management system, organizational structure, communication, and growth and how the management system can improve organizational outcomes. To achieve this, a case study approach was used, with 134 employees from the organization invited to participate in the questionnaire to share their perceptions of the management system. READ MORE

  6. 15. Digital Corporate Governance : Corporate governance of digitalisation in Swedish listed companies

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Nathalie Östergård; [2023]
    Keywords : #Digitalgovernance #Digitalstrategi #Digitaltrends #IT-Governance #ITG; #Digitalstyrning #Digitalstrategi #Digitalatrender #IT-styrning;

    Abstract : Studien undersöker digitala teman kopplade till digital styrning och strategi inom svenska börsnoterade företag. I studien analyserades årsredovisningar i 40 noterade bolag inom 10 sektorer på Nasdaq Main Market. READ MORE