Essays about: "Dina Eriksson Renzi"

Found 1 essay containing the words Dina Eriksson Renzi.

  1. 1. Would companies benefit from incorporating consumer generated ads in their marketing strategy?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Dina Eriksson Renzi; Rebecka Leirup; [2021]
    Keywords : ;

    Abstract : Technological developments constantly change companies' marketing strategies and theoverall communication between companies and their customers. This has led to new forms ofmarketing such as user generated content (UGC) marketing. UGC has been proposed to beperceived as more trustworthy and authentic than traditional firm created content. READ MORE