Essays about: "Sample Questionnaire in thesis use"

Showing result 1 - 5 of 26 essays containing the words Sample Questionnaire in thesis use.

  1. 1. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Julia Fagerström; Elin Hultin; [2020]
    Keywords : Native Advertising; Brand Disclosure; Ad Disclosure; Eye-tracking; Ad Recognition Ability; Ad Recognition;

    Abstract : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. READ MORE

  2. 2. The impact of ethical and participative leadership on innovative work behaviour in tech firms : The role of self-efficacy and creative process engagement

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Dimitrios Angelis; Kyriaki Anastasopoulou; [2020]
    Keywords : ethical; leadeship; participative; self eficacy; innovative work behaviour; creative process engagement;

    Abstract : Background: Nowadays, companies from the technological sector confront extreme competition and itis always a challenge for leadership teams to increase competitiveness. This study aims to investigateinnovation advancement within tech companies in an international context from the leadership andmanagement incentives point of view. READ MORE

  3. 3. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Eva Lancere de Kam; Jacqueline Diefenbach; [2020]
    Keywords : Virtual fitting; virtual fashion; virtual avatar; customised avatar; Theory of Planned Behaviour; Decomposed Theory of Planned Behaviour; Generation Y; online buying behaviour;

    Abstract : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. READ MORE

  4. 4. Online shopping in different cultures and levels of technologies in relation to Customer Satisfaction: Accra (Ghana) and Stockholm (Sweden).

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Muhammad Sorower Alam; Kwaku Mensah Gavor; [2020]
    Keywords : Customer satisfaction; Online shopping; Culture and Technology; Stockholm; Accra;

    Abstract : Background: This study examines online shopping in different cultures and technologies in relation to customer satisfaction in Stockholm and Accra; a developed city with a developing city respectively. In recent times, the use of the internet has rapidly increased around the globe and with it emerged online shopping as a means employed by which business organizations and individual sellers and service providers to maximize growth. READ MORE

  5. 5. A study on the influence of cultural differences on the behavior of software engineers/managers between Chinese and Scandinavians.

    University essay from

    Author : Tianran Wang; Shengjie Wang; [2019]
    Keywords : Software engineering; Cultural Differences; Behavioral Differences; Scandinavians; Chinese;

    Abstract : Abstract Background: In the context of increasing globalization, more and more software engineers/managers work in foreign companies, and they are exposed to the culture of different countries. According to Hofstede's five cultural dimensions, culture can be divided into Individualism and Collectivism, Power Distance, Masculinity, Uncertainty avoidance, and Long-term orientation and short-term orientation. READ MORE