Essays about: "Sample Questionnaire in thesis use"

Showing result 1 - 5 of 24 essays containing the words Sample Questionnaire in thesis use.

  1. 1. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Julia Fagerström; Elin Hultin; [2020]
    Keywords : Native Advertising; Brand Disclosure; Ad Disclosure; Eye-tracking; Ad Recognition Ability; Ad Recognition;

    Abstract : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. READ MORE

  2. 2. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Eva Lancere de Kam; Jacqueline Diefenbach; [2020]
    Keywords : Virtual fitting; virtual fashion; virtual avatar; customised avatar; Theory of Planned Behaviour; Decomposed Theory of Planned Behaviour; Generation Y; online buying behaviour;

    Abstract : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. READ MORE

  3. 3. A study on the influence of cultural differences on the behavior of software engineers/managers between Chinese and Scandinavians.

    University essay from

    Author : Tianran Wang; Shengjie Wang; [2019]
    Keywords : Software engineering; Cultural Differences; Behavioral Differences; Scandinavians; Chinese;

    Abstract : Abstract Background: In the context of increasing globalization, more and more software engineers/managers work in foreign companies, and they are exposed to the culture of different countries. According to Hofstede's five cultural dimensions, culture can be divided into Individualism and Collectivism, Power Distance, Masculinity, Uncertainty avoidance, and Long-term orientation and short-term orientation. READ MORE

  4. 4. Brand new knowledge : how knowledge-intensive startups use social media to build their corporate brand

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Gustaf Ergeer; Fredrik Sigfridsson; [2018]
    Keywords : Startups; Entrepreneurship; Branding; Social media; Knowledge-intensive firms; Social media marketing;

    Abstract : Building a corporate brand is as a crucial resource for the survival of companies. Social media as a tool for branding practices has been emphasized in research about startups. In such research, less focus is on certain groups of startups, such as Knowledge-intensive startups (KI Startups). READ MORE

  5. 5. CSR as a customer loyalty driver : Within the energy industry

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Emelie Hagelborg; [2018]
    Keywords : CSR; kundlojalitet; WTP;

    Abstract : The need for adaption within the business world is critical to keep up with the rapidly changing pace due to the internet. The internet, among other things, provides customers with the advantage of transparency. READ MORE