Essays about: "methodology sample"

Showing result 1 - 5 of 304 essays containing the words methodology sample.

  1. 1. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Perktold; Moritz von Raczeck; [2019-07-09]
    Keywords : PSS Design; PSS Configuration; Servitization; Car Subscription; DCA; Discrete Choice Experiment; Choice-Based Conjoint; Customer Preferences; WTP;

    Abstract : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. READ MORE

  2. 2. How Do Refugees Become Entrepreneurs in Sweden? - A Case Study of Gothenburg

    University essay from Göteborgs universitet/Graduate School

    Author : Sisay Tadesse; [2019-07-08]
    Keywords : Refugee; Entrepreneur s; Entrepreneurship; Immigrant;

    Abstract : Background and Problem: Refugee entrepreneurship has as of late gathered a significant scholastic and political intrigued across the globe. The rate of scientific distribution has taken off within the final few a long time due academic urgency to the field taking after the ''refugee crisis'' all things considered the inquire about field is right now immature with the existing writing scattered over different and regularly disengaged disciplines, which receive distinctive concepts, sample characteristics and methodology. READ MORE

  3. 3. A Yield Spread Analysis of the Green Bond Premium and Liquidity in the Swedish Green Bond Market

    University essay from Göteborgs universitet/Graduate School

    Author : Sara Bendrioua; Caroline Jarbratt; [2019-07-02]
    Keywords : ;

    Abstract : MSc in Finance.... READ MORE

  4. 4. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
    Keywords : eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

    Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE

  5. 5. Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Sandra Ziadkhani Ghasemi; Merili Palmet; [2019]
    Keywords : Social commerce; marketing stimuli; online brand engagement; brand trust; online purchase intention;

    Abstract : Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a global emerging phenomenon and investigating the effectiveness of social commerce marketing stimuli and its consequences on consumer behavior on Instagram. The study adopts a mixed-methodology approach, including a web-based survey and a focus group interview, to build a deeper understanding of the phenomenon and account for the social aspects of social commerce. READ MORE