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Showing result 1 - 5 of 12 essays matching the above criteria.

  1. 1. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

    University essay from Umeå universitet/Företagsekonomi

    Author : Ariane Menache; Valentin Bailleux; [2021]
    Keywords : ;

    Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

  3. 2. Factors Driving Purchase Intention for Cruelty-free Cosmetics : A study of female millennials in Jönköping, Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Taima Alaouir; Robin Gustavsson; Nathalie Schmidt; [2019]
    Keywords : Purchase Intention; Cruelty-free; Cosmetic Industry; Altruism; Environmental Knowledge; Attitude;

    Abstract : Background: Ethical consumerism is no longer a niche market and consumers are increasingly aware of the power they have when purchasing ethical and believe they can make a change. Most corporations have realized the importance of being ethical and incorporate it into their business strategies. READ MORE

  4. 3. Wild Seaweed Harvesting: "The Next Big Industry in Iceland”? Ways to encourage sustainable harvesting and improve the regulatory framework on seaweed

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Ásta Maack; [2019]
    Keywords : Wild Seaweed; Seaweed Havresting; Natural Resource Management; Regulatory framework; Seaweed Regulation; Iceland; Social Sciences;

    Abstract : Brown seaweed or macro-algae are multicellular plant-like organisms that inhabit various shores surrounding West-America and Northern Europe. Seaweed deliver highly important ecosystem services and provide habitats and shelter for other species, serving as a food source and take part in the nutrient recycling of Silica, Phosphorus and Nitrogen on land and in the sea. READ MORE

  5. 4. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Linnea Olsson; [2018]
    Keywords : Marketing Communication;

    Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE

  6. 5. Inventory Optimization through Integration of Marketing and Supply Chain Management

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Elham Karimipour Hadadan; [2016]
    Keywords : excess inventory; marketing; supply planner; inventory management; demand management; optimize inventory;

    Abstract : Purpose: This study aims to find how the integration between marketing and operations can improve demand management in order to have efficient inventory level and avoid excess inventory. Method used: In order to have optimize inventory level and managing demand, integrating business process between marketing, supply planning and inventory management team was considered in this study. READ MORE