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1. 1. Customer Satisfaction in the Mobile Telecommunications Industry In Nigeria

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Dr. Samuel Eniola; [2006]
   Keywords : Mobile telephone in Nigeria; Customer satisfaction; Satisfaction measurement;

   Abstract : Customer satisfaction is a fundamental marketing construct in the last three decades. In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing ones. READ MORE