Essays about: "ENTERPRISE MANAGEMENT CHINA"

Showing result 11 - 15 of 21 essays containing the words ENTERPRISE MANAGEMENT CHINA.

1. 11. Cross-cultural management in international construction projects : Case study of China Machinery Industry Construction Group Inc.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Yuan Liu; Li You; [2014]
   Keywords : Cross-cultural management; Barriers; Cross-cultural difference;

   Abstract : ABSTRACT Title: Cross-cultural management in international construction projects: Case study of China Machinery Industry Construction Group Inc. Level: Final assignment for Master Degree in Business Administration Author: Yuan Liu, You Li Supervisor: Aihie Osarenkhoe Examinor: Maria Fregidon-Malama Date: 2014.04. READ MORE

3. 12. From Green Purchasing to Green Supply Chain Management : a single-case study of Guitang

   University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Peijia Wang; Siqi Liu; [2013]
   Keywords : Sustainable; Purchasing; Supply chain management; Circular economy; Green purchasing; Green supply chain management; China; single-case study;

   Abstract : Sustainable development is an eternal topic and the enterprise’ sustainability provides the answer. Furthermore, emerging market’s sustainable development is frequently mentioned recently due to the serious pollution and waste due to the blind pursuit of higher GDP (Colm, 2012). READ MORE

4. 13. Transportation management system in China : a study case on UPS and JULC

   University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Lingxiao Cai; Ying Jia; [2012]
   Keywords : transportation management system; third party logistics; UPS; JULC;

   Abstract : Due to the fast changing environment of China’s logistics market and high participative level of foreign logistics enterprises, Chinese logistics players mostly suffer from their low service ability of Third Party Logistics. Big gaps certainly exist between domestic ones and foreign giants. READ MORE

5. 14. Creating Values for Customers : A case study of small investment service firm in China

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Mingjia Peng; Cong Li; [2011]
   Keywords : Create values for customers; CRM process; relationship performance; small investment service firm.;

   Abstract : Nowadays, market situation has moved from the mass marketing towards the era of customized marketing. To keep abreast of technological development, new approach should substitute for the traditional business models. The issue that CRM as a tool to create values for customers in developing countries has become much more attractive. READ MORE

6. 15. Precision Marketing Management : probe into way of existence of chinese small and medium-sized enterprises (SMEs) by analyzing parker hannifin (china)

   University essay from Avdelningen för ekonomi

   Author : JUN LIU; [2011]
   Keywords : Precision Marketing; Lean Thinking; Strategy Management; Value Chain; Customer Value;

   Abstract : Purpose/Research questions Aiming at the problem that the management efficiency of many Chinese small and medium-sized enterprises is generally low, the paper is to find the method in the aspect of marketing management to improve the management for the enterprise to meet challenges of globale market competition. According to the thoughts of Kotler(2006, p814), the future marketing shall be in a direction towards holistic marketing from marketing department . READ MORE