Essays about: "Ebba Langemar"

Found 1 essay containing the words Ebba Langemar.

  1. 1. Personalized Behavioral Recaps and Satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Bjellhagen; Ebba Langemar; [2023]
    Keywords : Customer satisfaction; Relationship marketing; Customer behavior; Personalized summary;

    Abstract : Personalized Behavioral Recaps (PBR), where the most known being "Spotify Wrapped", have become popular relationship marketing campaigns in recent years. Although it has been an expanding trend among companies, there is, to the best of the authors' knowledge, currently no academic research about it. READ MORE