Essays about: "Emma Bjellhagen"
Found 1 essay containing the words Emma Bjellhagen.
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1. Personalized Behavioral Recaps and Satisfaction
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Personalized Behavioral Recaps (PBR), where the most known being "Spotify Wrapped", have become popular relationship marketing campaigns in recent years. Although it has been an expanding trend among companies, there is, to the best of the authors' knowledge, currently no academic research about it. READ MORE
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