Essays about: "Eyglo Myrra Oskarsdottir"

Found 1 essay containing the words Eyglo Myrra Oskarsdottir.

1. 1. Towards a Data-Driven Pricing Decision With the Help of A/B  Testing

   University essay from KTH/Nationalekonomi

   Author : Eyglo Myrra Oskarsdottir; [2016]
   Keywords : Microeconomics; Controlled Experiment; A B Testing; Price Sensitivity;

   Abstract : An A/B test is implemented on a SaaS rm's product page to examine the di erence in conversion rates from website visitors who are randomly assigned to two di erent product-landing pages that show di erent prices. To count as a successful conversion the visitors that view a product-landing page have to click on a \Free Trial" button. READ MORE