Essays about: "Fashion Rental"

Showing result 11 - 15 of 21 essays containing the words Fashion Rental.

1. 11. Making Fashion Consumption Circular : Consumers' Attitudes and Intentions Towards Clothing Rental Subscription

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Robin Christmann; Erika Pasztuhov; [2021]
   Keywords : clothing rental subscription; consumer attitude; intention; circular economy; sustainable fashion;

   Abstract : Background:           Today’s fashion industry is one of the most wasteful and polluting industries, which contributes to a global concern. A transition from a linear to a circular approach is needed, in which consumers play a key role. READ MORE

3. 12. Perceived Benefits and Risks in Adoption Intention of Fast Fashion Rental Services: An Empirical Study in the Context of Digital Peer-to-Peer Platforms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Anna Lagler; Dana Kamand; [2021]
   Keywords : fashion rental services; fast fashion; peer-to-peer platforms; consumer behaviour; environmental sustainability; collaborative fashion consumption; adoption intention; Business and Economics;

   Abstract : Thesis Purpose: The present research investigates the relationship between five perceived benefits: environmental, hedonic, financial, functional, and social, as well as two perceived risks: hygiene and loss of ownership, with consumers’ intention to adopt peer-to-peer fashion rental services in the fast fashion segment. Theoretical Perspective: The Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) from Venkatesh, Thong and Xu (2012) was employed. READ MORE

4. 13. Rent More, Buy Less: A Quantitative Study on Men's View on Renting Clothes Online

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Nellie Brandin; Elisa Dittes; [2020]
   Keywords : Collaborative consumption; Online clothing rental; Gender differences; Barriers to adoption; Perceptions;

   Abstract : The present overconsumption of fashion leaves a massive ecological footprint on the planet. An emerging business model in collaborative consumption addressing this problem is online clothing rentals, which allow consumers to rent everyday clothes instead of buying them. READ MORE

5. 14. Performing a Respectable Consumer Identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ebba Fritsch Dahl; Emma Scott; [2020]
   Keywords : Fashion Rental; Consumer Justification; Identity Performance; Consumer Behavior; Collaborative Fashion Consumption; Business and Economics;

   Abstract : This thesis adds to the social debate on the relationship between society and fashion consumers. In order to explore this, the phenomenon of fashion rental is investigated to provide insights on how fashion consumers account for their behavior in order to come off as respectable. READ MORE

6. 15. Ownership is so last year! An investigation of the relationship between consumer characteristics and attitude towards rental of second-hand clothing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fleur Querida Dassen; Lisa Lombardi; [2020]
   Keywords : Product-service systems; clothing rental; second-hand clothing; consumer characteristics; consumer attitude; Business and Economics;

   Abstract : Thesis purpose: This research investigates the effect of six specific consumers’ characteristics, i.e. READ MORE