Essays about: "Dana Kamand"
Found 2 essays containing the words Dana Kamand.
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1. Perceived Benefits and Risks in Adoption Intention of Fast Fashion Rental Services: An Empirical Study in the Context of Digital Peer-to-Peer Platforms
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The present research investigates the relationship between five perceived benefits: environmental, hedonic, financial, functional, and social, as well as two perceived risks: hygiene and loss of ownership, with consumers’ intention to adopt peer-to-peer fashion rental services in the fast fashion segment. Theoretical Perspective: The Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) from Venkatesh, Thong and Xu (2012) was employed. READ MORE
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2. Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this research paper is to explore the perceptions of advertised social activism and its impact on a financial services sector brand's image. The study is of a qualitative and inductive nature based on literature review along with findings of 12 semi-structured interviews. READ MORE