Essays about: "Felicia Norman Sylvendahl"

Found 2 essays containing the words Felicia Norman Sylvendahl.

  1. 1. City Branding : - What do you expect?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jennifer Malmgren; Felicia Norman Sylvendahl; Anna Wessman; [2016]
    Keywords : City branding; destination branding; place branding; expectations; tourism.;

    Abstract : Background: It has become easy for tourists to visit different countries and cities for vacation due to the globalized world one live in today. Because of the consumers desire to travel and the tough competition among cities, emphasis have been put on city branding with the aim of making a consumer chose a specific city to visit instead of competing ones. READ MORE

  3. 2. The influence of logos on the consumer’s perception of the brand personality

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jessie Dai; Ermelinda Nici; Felicia Norman-Sylvendahl; [2016]
    Keywords : Business and Economics;

    Abstract : .... READ MORE