Essays about: "Fredrik Wang Andresen"

Found 1 essay containing the words Fredrik Wang Andresen.

1. 1. Corporate Identity Management : A case study of Corporate Identity within Linnaeus University 

   University essay from Ekonomihögskolan, ELNU

   Author : Mathias Kansbod; Fredrik Wang Andresen; [2012]
   Keywords : Corporate Identity; Corporate communication; Image; Corporate Identity Management; branding;

   Abstract : Linnaeus University was created January first, 2010 and set step in to a market where the competition between universities is increasing. It’s in fact increasing to a degree where universities might be forced to shut down as a result of the competition. As the competition is growing, schools marketing efforts is getting more professional. READ MORE