Essays about: "Gender Congruence"

Showing result 6 - 8 of 8 essays containing the words Gender Congruence.

  1. 6. The Slender Line from Valentine to Vampire - An experimental study about the appearance of an overshadowing effect on brand recall with the use of influencers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kim Kassandra Rosengarten; Lucia Luzzi; [2017]
    Keywords : Vampire effect; influencer marketing; brand recall; advertising effectiveness; Business and Economics;

    Abstract : The aim of this study is to investigate (1) whether the use of influencers in advertisements has a negative effect on brand recall in general and (2) which conditions enhance or weaken such a negative effect. A combination of experimental and case based research was applied to establish control (unknown model) and experimental groups (influencer) for different cases in order to test for brand recall under various conditions. READ MORE

  3. 7. Formal or Substantive Equality? - Gender Equality in European Community law

    University essay from Lunds universitet/Juridiska institutionen

    Author : Hanna Gedin; [2009]
    Keywords : EG-rätt; Law and Political Science;

    Abstract : Our conceptual understanding is a dual one, where opposing pairs define our world. This dualistic system is sexualised, hierarchical and normative when it comes to gender perceptions. READ MORE

  4. 8. Framing and Social Interaction: An Experimental Study of Associative Framing

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Sara Munkhammar; Johanna Möllerström; [2006]
    Keywords : Cooperation; Framing; Prisoner s Dilemma; Social Dilemma; Social Norms;

    Abstract : Associative framing is said to be present when two or more contexts differ in normative charge and this results in decision makers changing their behavior between the contexts. Since norms are thought to matter in social dilemmas, associative framing could affect the cooperation rate in such situations. READ MORE