Essays about: "Gian Hassan Reza"

Found 1 essay containing the words Gian Hassan Reza.

  1. 1. Consumer Interpretation of Social Media Campaigns : A Qualitative Research on Millennials' Interpretation of SMM Campaigns

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Gian Hassan Reza; Fakhri Shehab; [2022]
    Keywords : Consumer behaviour; social media marketing; interpretation; TikTok;

    Abstract : Consumers had either positive or negative interpretations based on multiple factors. However, the factors we were able to spot were the following: 1. Content 2. Timing 3. READ MORE