Essays about: "Growth Intentions"

Showing result 6 - 10 of 45 essays containing the words Growth Intentions.

  1. 6. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : My Bui; Anh Tran; [2022]
    Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

    Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

  3. 7. Activating The Ear : Exploring the development of listening, interplay, and presence in improvised music through spoken games and musical exercises.

    University essay from Kungl. Musikhögskolan/Institutionen för jazz

    Author : Fiach O Briain; [2022]
    Keywords : improvisation; interplay;

    Abstract : Listening and presence are essential skills of co-creative group improvisation. The purpose of this project was to construct a series of spoken games and musical exercises with the goal of enhancing the players’ sense of interpersonal awareness in improvised music settings. READ MORE

  4. 8. Influencer marketing: An exploratory study to identify consumer behaviour online

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilia Möller; Ina Farag; [2022]
    Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

    Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

  5. 9. Strong and Weak Ties of the Born Global Firm

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecca Lüning; Siri Winstedt; Alma Lindkvist; [2022]
    Keywords : Keywords: network theory; Born Global firm; strong and weak ties; social embeddedness; Business and Economics;

    Abstract : This paper investigates the characteristics of the relationships of the Born Global firm’s network and with what intentions they are established during inception and the phase of early growth. An in-depth overview of existing literature is provided and additional insights are delivered through a multiple-case study of four Born Global firms from the Öresund region in their early stage of evolution. READ MORE

  6. 10. Reproduced Reality: Cultural Artifacts and the Value of Original in the Age of Photogrammetric Reproduction

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Lachlan Manning; [2022]
    Keywords : Photogrammetry; Digital Reproduction; Aura; Art; Virtual Reality; Benjamin; Baudrillard; Virtual Spaces; Digitalisation;

    Abstract : Amongst its innumerable effects on society, the proliferation of digital media has transformed the institution of art, with new forms and channels of digital content delivery allowing unprecedented levels of reproducibility. This reproducibility has allowed artworks and artifacts to be copied, shared, and experienced in a multitude of new ways, often far beyond the original artist’s intentions or expectations. READ MORE