Essays about: "HEINEKEN"

Found 3 essays containing the word HEINEKEN.

1. 1. A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Peter Moane; Vladislav Galkin; Alessandro Solmi; [2020]
   Keywords : Brand loyalty; brand awareness; brand personality; physical attributes; perceived quality; alcohol industry; Business and Economics;

   Abstract : Purpose: The purpose of this study is trying to understand which elements are essential to obtain loyalty in the alcoholic beverage industry and how companies can focus their branding efforts on these drivers of loyalty. Methodology: A literature review is conducted to identify the key drivers which can influence brand loyalty. READ MORE

3. 2. Patenting Beer : An analysis of plant product patents with specific focus on the impact of those patents granted for beer grain plant mutations to Carlsberg and Heineken

   University essay from Uppsala universitet/Juridiska institutionen

   Author : Imogen Liscoe; [2019]
   Keywords : Intellectual property; beer; patent; biotechnology; plant;

   Abstract : This thesis examines the impact upon EPO interpretation of European plant patent law of the case Carlsberg and Heineken pertaining to the granting of patents for beer grain enzyme mutations. This analysis will look at current interpretation of the patentability of plant products dependant on the classification of their production process, as well as the extent of the scope of protection granted to these plant patents. READ MORE

4. 3. Gender Differences in the Language of Web Based Communication : The Cases of Heineken and Innocent

   University essay from Institutionen för kommunikation och information

   Author : Madeleine Larsson; [2011]
   Keywords : ;

   Abstract : .... READ MORE