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1. 1. War for a Ball : The impact of user-generated-content over the behavior of media consumer in times of crisis. A Footbal case study

   University essay from IHH, Företagsekonomi

   Author : Halima El Joundi; [2010]
   Keywords : User-Generated-Content; Social Media; Opinion; deindividuation; Collective Behavior; active audiences; Communication Models;

   Abstract : The recent breakthroughs in communication technologies have reintroduced the user to Internet. Media consumers became empowered with the capabality to produce, and will gradually shift from the traditional role of an audience to generate content, compete with mainstream media and construct new social and cultural realities. READ MORE