Essays about: "thesis on customer satisfaction"

Showing result 1 - 5 of 211 essays containing the words thesis on customer satisfaction.

  1. 1. Customer Satisfaction in the Digital Era: Exploring How Digital Service Providers Can Leverage Pre-existing Customer Data

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Annie Hartman; Johanna Elming; [2019]
    Keywords : Customer Satisfaction; Digital Services; Big Data; Logistic Regression;

    Abstract : This thesis reviews common methods and theories for measuring customer satisfaction for companies offering digitized services, with a focus on first movers. Specifically, it is investigated whether these theories are compatible with data-science models using preexisting company data. READ MORE

  3. 2. Problem prevention using the DCOV approach : A case study on a camera monitoring system at Volvo Cars

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Carl Larsson; Martin Magnusson; [2019]
    Keywords : DCOV; Camera Monitoring System; Customer Satisfaction; Robust Design;

    Abstract : The Swedish car manufacturer, Volvo Cars, are a pioneer in the automotive industry regarding vehicle safety. Ever since they invented the three-point seat belt, the safety aspect has been their main priority. Today, a car is equipped with new technology and is highly dependent on software solutions. READ MORE

  4. 3. Managing the bi-directional flow of materials to increase customer satisfaction and reduce cost : A case study at Sandvik Mining and Rock Technology

    University essay from Högskolan i Gävle/Industriell ekonomi

    Author : Catharina Cannava; [2019]
    Keywords : material flows; customer satisfaction; reduce costs; supply chain management; logistics management;

    Abstract : Purpose: This thesis explores the bi-directional flows of material perceived by manufacturing firms in the supply chain and accordingly derive suggestions to properly manage these flows to increase customer satisfaction and reduce cost. Methods: A literature review was summarized in a conceptual framework. READ MORE

  5. 4. Intrusiveness VS Awareness: Laying The Groundwork For Presenting Offers To Customers With AR In A Retail Environment

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anton Martinsson; [2019]
    Keywords : augmented reality; AR; retail; offers; user interface; usability; intrusiveness;

    Abstract : The term Augmented Reality (AR) was first coined back in 1968. Research on the subject would then for decades remain largely focused on technical aspects of the phenomenon. At the time, little to no attention was paid to the potential user audience or what would later be known as Human-Computer Interaction theory. READ MORE

  6. 5. Customer Loyalty - Does pricing matter? : A study of the managers’ perspective

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Yemeri Nisa; [2019]
    Keywords : Customer; Loyalty; Pricing; Managers; Thematic; Strategy; Competence;

    Abstract : Managers have to consider different methods of keeping customers loyal to their specific company in order to secure revenue. Traditionally, pricing and pricing strategies have been good ways of acquiring and keeping customers. The purpose of this thesis is to provide a better understanding of how managers view this phenomenon today. READ MORE