Essays about: "thesis on customer satisfaction"

Showing result 1 - 5 of 222 essays containing the words thesis on customer satisfaction.

  1. 1. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kainat Kainat; Patrizi Jennifer; [2020]
    Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

    Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE

  2. 2. The Relationship Between Service Quality, Customer Satisfaction and Brand Loyalty : A study comparing Generation X and Y in Sweden

    University essay from Jönköping University; Jönköping University; Jönköping University

    Author : Jennifer Hertzberg; Louise Rask; Samuel Bengtsson; [2020]
    Keywords : Brand Loyalty; Service Quality; Customer Satisfaction; Generation X; Generation Y;

    Abstract : Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. READ MORE

  3. 3. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Marcus Widell; Guzmán Marco; [2020]
    Keywords : ;

    Abstract : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. READ MORE

  4. 4. The Physical Store Experience : A qualitative study on how in-store experiences influence store attractiveness

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Hanna Fors; Johanna Hyllander; [2020]
    Keywords : Experience economy; experience; economy; shopping motivation; customer experience; experience economy 4E construct; perceived experiential value; customer satisfaction; store attractiveness;

    Abstract : Today, brick-and-mortar retailers are facing changes, as we are moving away from a service economy towards an experience economy. These changes reshape customers´ preferences. Reatilers have shown an inability to adapt to these changes, indicating that there is a need for further insights on the subject. READ MORE

  5. 5. Application of sentiment analysis for information overload detection in an Ecommerce competitive environment

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Alexandra Jenny Norell; [2020]
    Keywords : sentiment analysis; customer satisfaction; information overload; eWOM;

    Abstract : This master thesis is focusing on the information overload in digital marketing and using the method of sentiment analysis to detect if the issue occurs or not. A model and method of different sentiments (positive and negative) were organized, and evaluated based on the statistical and prominent findings of the emotional value in the customer satisfaction in online reviews. READ MORE