Essays about: "customer satisfaction and marketing"

Showing result 1 - 5 of 133 essays containing the words customer satisfaction and marketing.

  1. 1. Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in China

    University essay from Göteborgs universitet/Graduate School

    Author : Mengjiao Qian; [2021-07-02]
    Keywords : Customer experience; customer satisfaction; live streaming shopping; trust; Repurchase intention; price; enjoyment; product quality; interaction quality;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Increasing Retention in Insurtechs Through Churn Prediction

    University essay from Lunds universitet/Innovationsteknik

    Author : John Rapp Farnes; Oskar Christiansen; [2021]
    Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

    Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE

  3. 3. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis

    University essay from SLU/Dept. of Economics

    Author : Oscar Klofsten; [2021]
    Keywords : customer satisfaction; service marketing mix; segmented kano; analysis; green sector; bank;

    Abstract : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. READ MORE

  4. 4. Investigating the impact of nudging on customers’ behavior : A retail store experiment with IoT devices

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Robert Ferm; [2021]
    Keywords : Choice architecture; Customer behavior; Customer satisfaction; Decision- Making; IoT; Marketing; Motion Sensor; Need for Touch; NFT; Nudge; Nudging; Retail;

    Abstract : Between 4000-10 000 ads each day every day. That is how many ads we as customers are exposed to individually, each and every day. To reach a higher efficiency in marketing, marketing managers and store owners nowadays aiming to increase the customer satisfaction by striving to understand the customer behavior and their decisioning-making. READ MORE

  5. 5. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

    University essay from Göteborgs universitet/Graduate School

    Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
    Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

    Abstract : MSc in Marketing and Consumption.... READ MORE