Essays about: "Hanna Bratic"

Found 1 essay containing the words Hanna Bratic.

  1. 1. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
    Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

    Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE