Essays about: "Emotions in shopping"

Showing result 1 - 5 of 14 essays containing the words Emotions in shopping.

  1. 1. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Vendela Johansson; Joy Bou Absi; [2023]
    Keywords : Sustainable Consumption; Unsustainable Consumption; Moral Emotions; Online buying behaviour; Fashion.;

    Abstract : Background:  The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. READ MORE

  3. 2. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
    Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

    Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE

  4. 3. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elin Jönsson; Rebecka Ölund; [2021]
    Keywords : Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

    Abstract : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. READ MORE

  5. 4. Emotions of Sustainable Consumers during Grocery Shopping : Sadness, Guilt, Happiness: What Emotions do Sustainable Consumers Experience in the Supermarket

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Panagiota Karamanea; Julia Maria Besendorf; [2021]
    Keywords : ;

    Abstract : .... READ MORE

  6. 5. Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online

    University essay from Umeå universitet/Företagsekonomi

    Author : Mattias Lönnberg; Anna Milton; [2020]
    Keywords : Impulse; consumer behaviour; e-commerce; generation y; groceries; online;

    Abstract : Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. READ MORE