Essays about: "Hanna Friberg"

Found 2 essays containing the words Hanna Friberg.

1. 1. Does it really matter? - A look at how branding strategies affect the return after an IPO

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ebba Friberg; Felix Ekman; Hanna Sjöstrand; [2016]
   Keywords : Initial public offering; Brand portfolio strategy; Product and brand focus; Brand architecture; Underpricing; Business and Economics;

   Abstract : Theoretical perspective: The study is based on previous literature that discusses the main theories of the study; brand architecture, product/brand focus, brand portfolio strategy, underpricing and information asymmetry. Furthermore, it aims to combine the branding and finance theories to advance the understanding of the effects of different branding strategies in IPOs as it is not a common field of research today. READ MORE

3. 2. Use and Needs in Contexts : An Ethnographic Study on Cell Phone Use from a Contextual Usability Perspective

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik och datavetenskap

   Author : Hanna Friberg; [2003]
   Keywords : Human – Computer Interaction; HCI; Usability; Contextual Usability; Cell phone; Ethnography;

   Abstract : The focus of this thesis is usability of an everyday used product; the cell phone seen from a Human – Computer Interaction perspective. The purpose with the thesis is to create an understanding of how cell phones are used by persons in natural /public settings and in everyday activities. READ MORE