Essays about: "Hanna Landegren"

Found 1 essay containing the words Hanna Landegren.

  1. 1. Does Customer Age Influence Retail Sales? : The Effect of Demographics on Retail Performance

    University essay from Högskolan i Jönköping/IHH, Nationalekonomi

    Author : Hanna Landegren; Petya Dimitrova; [2016]
    Keywords : Retail; Age; demographics;

    Abstract : This paper intends to examine whether certain age groups have a positive influence on retail revenue. A large body of work exists on the subject of retailing, however, many fail to show quantitative research on whether demographic characteristics of customers influence retail sales. READ MORE