Essays about: "Retail"

Showing result 1 - 5 of 1129 essays containing the word Retail.

  1. 1. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Avraam Esras; Johnny Tran; [2022-12-14]
    Keywords : Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

    Abstract : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. READ MORE

  3. 2. Impact of Covid-19 on Retail Strategies Adopted by Grocery Stores in Sweden​

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jonas Zabarauskas; Amal Hagi; [2022]
    Keywords : Retail Strategies;

    Abstract : .... READ MORE

  4. 3. Nollis Boländerna : en kartläggning av den ceremoniella externhandelsplatsen

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Albin Larsson; [2022]
    Keywords : Learning from Las Vegas; The Strip; Nolli; Figur-mark-karta; ceremoniellt utrymme; externhandel; Boländerna;

    Abstract : Syftet med denna kandidatuppsats är att nå en större förståelse kring Venturis, Scott Browns och Izenours kartläggning av Las Vegas, i boken Learning from Las Vegas, och vad deras kartläggningsmetod kan berätta om Uppsala-stadsdelen Boländerna. Uppsatsen utforskar specifikt kartan Nollis Las Vegas som teoretisk metod. READ MORE

  5. 4. Involvement of store personnel in the innovation process

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Folke Bosund; Martin Svanteson; [2022]
    Keywords : ;

    Abstract : For companies to remain competitive, a continuous supply of new value to the market is required. According to many, the success and survival of a company depend on its ability to innovate. Studies show, however, that as much as 80-90% of product launches in the grocery retail industry fail. READ MORE

  6. 5. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Matteo Priori; Elienor Werner; [2022]
    Keywords : psychological distance; consumer behavior; e-commerce; online retail strategy; internet behavior;

    Abstract : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. READ MORE