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Found 2 essays matching the above criteria.

1. 1. Retail investors' ESG-preferences: Is there something to find under the blanket term of ESG?

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Henrik Lilliecreutz Harryson; Alexander Hervieu; [2021]
   Keywords : ESG; CSR; Sustainable Investing; SRI;

   Abstract : Environment, Social and Governance factors within Socially Responsible Investing and sustainability have been widely discussed subjects. In light of an increasing amount of research and interest into capital allocation towards SRI and ESG, this study aims to fill the research gap on what drives investments in ESG in Sweden from retail investors. READ MORE

3. 2. What Influences Engagement? A Content Analysis of Influencer Branding and Follower Engagement

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Julia Nilsson; Henrik Harryson; [2019]
   Keywords : Influencers; Social Media; Instagram; Content Analysis; Engagement;

   Abstract : Social media has evolved rapidly since the beginning of the 21st century. One of the most popular and fastest growing social media platforms is Instagram, with over one billion active users monthly. This has facilitated the emerge of influencers, those who are popular with many followers relative to others. READ MORE