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1. 1. How can a place conquer a position in the mind of potential business investors? : A case study on Dubai

   University essay from Företagsekonomiska institutionen

   Author : Henrik Kindblom; David Karlsson; [2006]
   Keywords : ;

   Abstract : Abstract In the age of globalization it has become more and more common that places – cities, regions and nations – work actively to attract business investors; all with the aim to support economic development. Nevertheless, the competition is tough and it is hard to get through the information clutter and conquer a position in the mind of the business investors. READ MORE