Essays about: "Hindustan Unilever"

Found 1 essay containing the words Hindustan Unilever.

  1. 1. Enabling and using local communication channels in rural India

    University essay from Institutionen för marknadsföring (MF)

    Author : Jonathan Book; Jesper Lindahl; [2013]
    Keywords : BOP; rural India; NGO; local entrepreneurs; awareness; four A s; CSR; Godrej Boyce; First Energy Limited; Hindustan Unilever;

    Abstract : The global population can, based on income per capita be divided into three socioeconomic segments of a pyramid where the bottom segment is labeled: base/bottom of the pyramid (BOP). The BOP market has a collective buying power estimated to five trillion dollar per year. READ MORE