Essays about: "Hiral Amin"

Found 1 essay containing the words Hiral Amin.

  1. 1. Personalized Marketing : An invasion of privacy or an approved phenomenon? An empirical study of how organizations can respond to consumers’ concern over the threats of online privacy.

    University essay from Företagsekonomiska institutionen

    Author : Johanna Birgisdottir; Hiral Amin; [2012]
    Keywords : Facebook; Trust; Privacy Policies; Personal Data; Privacy Concern; Personalized Marketing.;

    Abstract : The authors of this study analysed the increasing use of personalized marketing and consumer concerns regarding the access to personal information. The purpose was to find out how companies could react to these concerns. READ MORE