Essays about: "Hongming Yang"
Found 1 essay containing the words Hongming Yang.
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1. IKEA's brand culture in today's Chinese market: Focus on Shanghai
University essay from Avdelningen för ekonomiAbstract : Title: IKEA's brand culture in today's Chinese market: Focus on Shanghai Level: Final assignment for Master of Business Administration Author: Hongming Yang, Chen Hu Supervisor: Maria Fregidou-Malama Date: 2012-June Aim: The aim of this study is to analyze the collected information to study the IKEA's brand culture and consumer psychology and behavior in Shanghai market nowadays. By using Hofstede´s cultural dimensions to assess the IKEA's brand culture in Shanghai we give suggestions to IKEA about how to adapt to the regional market. READ MORE
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