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1. 1. Integration of Supply Chain Management and Marketing - Case Study of a Swedish Fashion Retailer

   University essay from Göteborgs universitet/Graduate School

   Author : Huang Danmei; [2016-07-04]
   Keywords : Supply chain management; Marketing; Integration; Customer needs; Lindex;

   Abstract : The objective of the company is to provide customer value as maximum as possible hence to accomplish profits. To fulfilling superior customer value creation, the literature states that it is important for firms to meet their integration of supply chain management and marketing. READ MORE