Essays about: "Hugo Näslund"
Found 1 essay containing the words Hugo Näslund.
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1. Making smart promises: the role of accounting in artificial intelligence sales
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering; Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : This thesis explores the role of accounting in business-to-business sales processes of artificial intelligence technologies. The study is conducted through a dual-case study at two Swedish artificial intelligence companies based on semi-structured interviews and organisational sales documents, focusing on the pilot part of the sales process. READ MORE
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