Essays about: "Hybrid Workplace Model"

Showing result 6 - 6 of 6 essays containing the words Hybrid Workplace Model.

  1. 6. The Corporate Brand Identity in a Hybrid Workplace Model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Cornelia Borg; Caoimhe O'Sullivan; [2021]
    Keywords : Corporate Brand Identity; Hybrid Workplace Model; Organisational Change; Corporate Brand Management; COVID-19; Telework; Business and Economics;

    Abstract : Thesis purpose: The purpose of our research is to examine the intersection of organisational change and the corporate brand identity in the hybrid workplace model. We explore the implications of the model on the corporate brand identity, how brand identity may be shaped in the model and the reasons why identity may change during the hybrid workplace model transformation. READ MORE