Essays about: "yokoi"

Found 1 essay containing the word yokoi.

  1. 1. "Home Sweet Home" - A Controversial Thought? - A Case Study of IKEA in Japan

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Dalavan Thamhaksa; Jessica Leroux; Hiroko Yokoi; [2008]
    Keywords : ikea; culture; consumer behavior; japanese consumer behavior; adaptation; standardization; customer loyalty; marketing; globalization; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : IKEA Funabashi has overall proven itself to be successful since its establishment in Japan in 2006. They have chosen to adapt themselves to obligatory cultural aspects while still being able to standardize their products and keep what makes them special – their so-called “Swedishness”. READ MORE