Essays about: "Hyperconnectivity"

Found 3 essays containing the word Hyperconnectivity.

  1. 1. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  3. 2. Dynamic Digitalisation in the Lighting Industry. Present Technology and Future Scenarios in the Design of Smart Urban Lighting

    University essay from KTH/Ljusdesign

    Author : Elisa Rocchi; [2020]
    Keywords : Architectural lighting design; lighting technology; IoT; smart lighting; digitalisation; hyperconnectivity; programmable world; interoperability; urban lighting; smart city; open source city;

    Abstract : In the last decade, major developments in mobile and sensor network technologies, as well as in more secure data management solutions allowed an accelerated expansion of the Internet of Things (IoT) in different markets, including the smart lighting technology. These technological developments, currently shaping the lighting industry, have the power to enhance the liveability of spaces and improve people’s lives. READ MORE

  4. 3. Pausitive : Designing for digital downtime and reflection in the homespace

    University essay from Institutionen Designhögskolan

    Author : Vivian Lo; [2013]
    Keywords : digital technology; brain; be in touch; connected; multitasking;

    Abstract : As we emerge into an age of hyperconnectivity, technology becomes increasingly pervasive in our daily lives. And with this change, our behavior and values progressively shift towards instant access, constant availability and multi-tasking. READ MORE