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Found 3 essays matching the above criteria.
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1. Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market
University essay from Handelshögskolan vid Umeå universitetAbstract : Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. READ MORE
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2. A COMPARATIVE ANALYSIS OF CSR STRATEGIES, IMPLEMENTATION AND OUTCOMES : A Qualitative Case Study of IKEA, Starbucks and H&M
University essay from Fakulteten för ekonomi, kommunikation och ITAbstract : A business activity generates both negative and positive externality simultaneously for both the environment and the society. The basic idea is to minimize the negative externality and generate more positive externality. READ MORE
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3. AN UNDERSTANDING OF THE COMPLEX PROCESS OF CULTURE BUILDING IN AN ORGANIZATION AND ACROSS BORDERS – USING THE EXAMPLE OF IKEA
University essay from Ekonomihögskolan, EHVAbstract : Nowadays, companies face many difficulties due to the much competitive environment they have to evolve in. Therefore, multinational ones, particularly dealing with customers and employees, as well as competitors worldwide, have to take all the tools available into consideration to be able to stay afloat, or, at best, to be successful. READ MORE
