Essays about: "IKEA communication strategy"

Showing result 16 - 19 of 19 essays containing the words IKEA communication strategy.

  1. 16. IKEA and CSR: Like Hand in Glove

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Paula Gronvius; Clara My Lernborg; [2009]
    Keywords : IKEA; CSR; CSR strategy; CSR communication;

    Abstract : This paper focuses on why IKEA engages in CSR and what effects this has on strategy and communication. The research is based on IKEA Sweden and the interview scope of the essay consists of top management at IKEA headquarters and top and middle management at two IKEA stores. READ MORE

  3. 17. Co-operation between different units to make the purchasing process of indirect material more effective

    University essay from Matematiska och systemtekniska institutionen

    Author : Anna Eriksson; Marcus Nilsson; [2006]
    Keywords : Purchase; Communication; Cooperation; Indirect material; Inköp; Kommunikation; Samverkan; Indirekt material;

    Abstract : Organisations must change in order to be able to follow the expansion in the world and be competitive along with other organisations at the global market. To successfully efficient the organisations reduce their purchasing costs for material and products. One way to reduce the purchasing costs is to centralise all purchases in an organisation. READ MORE

  4. 18. E-Business Modeling : A Case Study with IKEA

    University essay from Internationella Handelshögskolan

    Author : Pinar Karabatak; Anyinke Nkongtendem Ndobegang; Kingsley Kwabena Amankwaah; [2006]
    Keywords : E-Business Modeling; Business Modeling; Change Management;

    Abstract : E-business modeling is a concept that has several components and can be designed based on different combinations of them. Furthermore, it is a concept that is vulnerable to changes as it is associated with technology, which is developing rapidly day by day. READ MORE

  5. 19. What's in it for You? : A Study of Perceived Customer Value among IKEA's Business Customers in the Kitchen Market

    University essay from IHH, Företagsekonomi

    Author : Karin Grom; Louise Janhans; Emmelie Johansson; [2006]
    Keywords : Customer Value; Business-to-Business Relationship;

    Abstract : Companies have started to concentrate more on customer relationship, meaning more attention on customer contact, instead of concentrating on the product. Those thoughts have further developed into that companies continuously create and add value for their customers, to keep them loyal and satisfied. READ MORE